first-class wonder destress	Price: $454.58 (or 350 €)
glorious antique - patterned destress	Price: $246.77 (or 190 €)
folder	Price: $77.93 (or 60 €)

Head-made handbag art by Danijela Stojanovic

The concept of creating the handbags: “Diridondica” trademark was registered in March 2003. when I decided to make true my long lasting wish to design bags which would contain in themselves everything that is important for a woman. Having in mind that a bag for me has always been more than a mere fashionable thing, or, more precisely, the institution for itself and one of the most significant proofs of the amount of my exhilaration, I gave my best to make the bags which would exactly be the joy which every woman wishes to hold in her hands. Better to say, I wanted to design a bag which would make her owner laugh more than fifteen times a day, what is the average number for a person in a good mood. A glimpse at the bag should be a multiple trigger. Therefore, “Diridondica” handbags are not just a warehouse for all lady’s requirements, but also a shelter for their owner’s secrets, the initiators of a “vertigo” effect, and what is most important, the support for her great mood.

Inspiration for bag creating comes from my wish to challenge the conventions of femininity and make a bag that would not be just an object of fashion but a transportable art object that has a practical function. “Diridondica” handbags are provocation with essence and not just a mere ignoring trends. Thus, choosing that kind of bag means one of the ways of expressing her self, or, to be more exact, the bag transmits a message about the woman who carries it, and represents the projection of her style, her fantasies, and her personality. Uniqueness of these bags adds up to its owner’s character and her existing self-assurance.

BA in psychology&Artist

About the designer

Diridondica is an intuitive, self-taught handbag designer and qualified psychologist who is  involved with every stage of the design process of her unique bags. She has tried her hand at many things in design, working to her own agenda and ignoring trends. All her designs are wearable and her concepts driven beyond purely pleasing the eye and inviting cerebral consideration.  Diridondica has been involved in 10 exhibitions In Serbia so far, and one international presentation of herhandbags  in Havana/CUBA at AN international  fair of craft and design. Diridondica is also a published author, having written  "The only ugly girl who didn't cut her hair short"( published in Belgrade, 1993) which was well received.

                                                                                

The idea of “port-fish art collection” Last spring I decided to get brushes, but unlike an inventive housewife from Serbia would do (belonging to a small category of those unskilled ones)I used them in a more creative way -as recognisable details on a new bag collection. This is why they are called Port-fish art collection (in Serbian portfish is a long stick with a brush on its end). As a result, all the bags are made of impregnated linen and are the product of experimenting with shapes, combination of colours and fitting non-decorative details - various brushes into the bags, as knick-knacks. So, the idea was to design not just handbags which are fashion accessories with distinct and appealing effects but  also something to add personal touch and fun to the life .In the light of this one of the witty messages of this collection would be that this collection gives opportunity to every woman to fulfill role of the housewife  by carrying all the time with her(  handbag  made of) brushes. The collection contains constantly growing number of unique designs and each bag should be a helping instrument for expressing authenticity of a woman who has chosen it.

Diridondica handbags are intended for women who either conquered “The Alligator’s” skill, that is to say, they are incapable of going  backwards, but only forwards, or for those who when forming their personal style follow “philosophy of the zebra species”-where there are not two zebras with identical stripes. So that I generally think, and in forming one’s personal style too, that it is very important to be independent – to stick to something of your own, even to unpopular choice or standpoint, if that is the thing we feel best with and we deeply trust in. It means we are capable to resist stereotypes and differently categorized expectations and at the same time it means that our personal style is not just a mere treating of appearance matters according to previously set up rules, but it is a reflection of our expressiveness and one more way of communication with everything around us.

The concept of bag collection “Jingle bells”: Bags made of leather in bright colours. They are refined “scene” experience of “ladylike” bag that keeps sensuality and glamour. Except for flattering one’s eye these bags seduce other senses too. Specifically, what is added, as a characteristic of their sophisticated distinctiveness, is “resonance” so that they all “ring”, which is their uniqueness and their trademark. Invisible bells sewed into the bags sound like jingle bells of the favourite hero of Santa Claus and the idea is to provoke positive associations on the greatest holiday of wishes that come true. So, the bags cause fulfilling wishes in general; but primarily, with their sounds, are aid for those who search for you to find you more easily.

newThe concept of the handbag collection « The hollow with the meaning»  or "TI-TI -LA- JO" -  meaning forever in happiness in African Joroba language - implies indulgence in pleasure,  still in keeping with Diridondica’s overall philosophy of design, which is focusing on unique, artistry,  and whims . The changeable content of “scene” space in the middle of the bag should reflect it’s owners expressiveness and one more way of communication with everything around beholder.

newThe concept of the handbag collection ' Diridondica for business woman' –   « For a stunner»  This handbag collection is designed for a woman who doesn't need to fish for a compliments. With it's design it resemble to a stunning building in which should be housed all woman's ambitions, skills  and, inevitably, her desires.  Furthermore, it is «roomy» enough for all  woman  business necessities and  personal capricious details . Among four collection the most» spacious» design so far.

new -Destress collection Ever used your fingers to DeStress ?
Let your fingers do the talking and let the Diridondica Handbags take the pain out of the strain. The latest collection by Diridondica, the DeStress range have put a new meaning to the concept of distressing. Diridondica have applied and built in anti stress techniques into the latest collection. In addition to the sophisticated design, the DeStress range have literally allowed the owner's fingers to participate in an anti stress therapy program. So take it out on the bag ! by simply being able to Pinch, Squeeze, Pull, Scratch, Push or Squash the handbags multi flexible and durable surface - thus allowing you to release negative energy through the bag. Toaccommodate for the extra relief that is created, double handles have been applied to the range to soak in the excess energy created.

Danijela Stojanovic
Diridondica

mail to :diridondica@diridondica.com